“The importance of the U.S. trade relationship with Canada and Mexico for American workers, farmers, ranchers, and companies of all kinds is worth bearing in mind. A trade dispute with a minor commercial partner can be damaging; a trade dispute with the two largest markets for U.S. exports could be highly damaging.” –U.S. Chamber of Commerce

The impact of the World Trade Organization (WTO) finding the U.S. non-compliant for the fourth time in response to mandatory Country of Origin Labeling (COOL) will reverberate throughout the American economy. America’s farmers and ranchers will be harmed, but workers and other companies outside of agriculture will also feel the effect of retaliatory sanctions Canada and Mexico would place on the U.S. should the U.S. lose. These potential tariffs would have a substantial economic impact on a broad spectrum of commodities and manufactured products that would affect every state in the country.

According to the U.S. Chamber of Commerce, trade with Canada and Mexico supports nearly 14 million U.S. jobs. With 95 percent of the world population residing outside of the U.S., trade is essential to America's economy. If trade compliance standards are not met, American businesses will be unable to sell their goods and services across trade barriers and the U.S. could lose its reputation as a reliable trade partner. The following list of American companies and organizations believe COOL is bad for the U.S. economy and are a part of the 

COOL Reform Coalition

.

Abbott

Agri Beef Co.

Altrius Group, LLC

American Bakers Association

American Beverage Association

American Chamber of Commerce of Mexico, A.C.

American Feed Industry Association

American Frozen Food Institute

American Fruit and Vegetable Processors and Growers Coalition

American Peanut Product Manufacturers, Inc.

American Seed Trade Association

American Soybean Association

Amway

Anheuser-Busch

Animal Health Institute

Appvion

Archer Daniels Midland Company

Auto Care Association

Bel Brands USA

California Chamber of Commerce

California Cherry Export Association

California Pear Growers Association

California Table Grape Commission

Campbell Soup Company

Cargill, Incorporated

The Coca-Cola Company

ConAgra Foods, Inc.

Consumer Electronics Association

Corn Refiners Association

Dart Container Corporation

The Distilled Spirits Council of the U.S., Inc.

Dr Pepper Snapple Group

Emergency Committee for American Trade (ECAT)

Fashion Jewelry and Accessories Trade Association

Food & Consumer Products of Canada

Food Marketing Institute

General Mills

Georgia Food Industry Association

Glanbia USA

Grocery Manufacturers Association

Hawaii Food Industry Association

Herbalife Ltd.

The Hershey Company

Hills & Company

Hilmar Cheese Company Inc.

H.J. Heinz Company

Hormel Foods Corporation

Independent Bakers Association

Information Technology Industry Council (ITI)

Ingredion Incorporated

International Dairy Foods Association

International Fragrance Association, North America

International Franchise Association

International Sleep Products Association

JBS USA

Kellogg Company

Kraft Foods Group, Inc.

The Latino Coalition

Leprino Foods Company

Louisiana Retailers Association

Mars, Incorporated

Metals Service Center Institute

Midwest Food Processors Association

Mondelez Global LLC

National Association of Egg Farmers

National Association of Manufacturers

National Beef Packing Co., LLC

National Cattlemen's Beef Association

National Confectioners Association

National Corn Growers Association

National Council of Farmer Cooperatives

National Foreign Trade Council

National Grain and Feed Association

National Grocers Association

National Milk Producers Federation

National Oilseed Processors Association

National Pork Producers Council

National Renderers Association

National Retail Federation

Nestlé USA

North American Equipment Dealers Association

North American Export Grain Association

North American Meat Institute

Northwest Food Processors Association

Northwest Horticultural Council

NPES The Association for Suppliers of Printing, Publishing and Converting Technologies

Peanut and Tree Nut Processors Association

Penford Products Co.

Pennsylvania Food Merchants Association

PepsiCo

Pernod Ricard USA

Pet Food Institute

Produce Marketing Association

Red Gold, Inc.

Remy International, Inc.

Retail Association of Nevada

Roquette America

Sargento Foods Inc.

The Schwan Food Company

Seaboard Foods

Smithfield Foods

Snack Food Association

Sweetener Users Association

Tate & Lyle Americas

Texas Retailers Association

Transportation Intermediaries Association

Tyson Foods, Inc.

Unilever

United Egg Producers

United Producers, Inc.

United States Council for International Business

U.S. Chamber of Commerce

U.S. Dairy Export Council

U.S. Hide, Skin and Leather Association

U.S. Premium Beef

USA Rice Federation

Wal-Mart Stores, Inc. 

The Walter Bagehot Council

WineAmerica

Wine Institute